My SEO Blog

Welcome to My SEO Blog, where I share insights, strategies, and future-focused ideas from my work as an SEO content writer and strategist. Here you’ll find posts on everything from AI-driven search trends and Answer Engine Optimization (AEO) to local SEO case studies and content frameworks I’ve tested with real clients.

I write with two goals in mind:

To make complex SEO topics clear, actionable, and relevant for businesses and creators.
To push the conversation forward—exploring how search is changing in 2025 and beyond.

Whether you’re here for practical tips, in-depth guides, or contrarian takes on SEO’s future, this blog is designed to give you ideas you can use right away.

Need to hire an SEO writer? Contact me today!

Latest blog posts by Kayla Rose Hall

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Horizontal banner image with turquoise background, bold white text reading ‘How to Use ChatGPT for SEO,’ and subtle design elements like a magnifying glass, data chart, and chat bubbles to represent AI and search optimization.

My SEO Blog • November 8, 2025

How to Use ChatGPT for SEO

You can use ChatGPT for SEO by generating keyword ideas, drafting optimized content, clustering topics, writing meta descriptions, creating FAQs, analyzing data, and brainstorming link-building strategies. ChatGPT doesn’t replace SEO tools or human expertise, but it can accelerate workflows, improve creativity, and make content optimization much more efficient.

Illustration showing a woman and man interacting with a digital analytics dashboard under the title ‘What Interactive Content Ranks Best in 2025?’ with charts, search bar, and icons symbolizing quizzes, polls, and data engagement.

My SEO Blog • October 31, 2025

What Interactive Content Ranks Best in 2025?

The interactive content types that rank best in 2025 include quizzes, polls, augmented reality (AR) experiences, interactive videos, and calculators. These formats not only boost dwell time and engagement but also drive 2x more conversions and 2x more shares than static content. Interactivity isn’t optional anymore. It’s the key to visibility, differentiation, and user retention.

Clean blue and white square image with the title “Do I Need to Optimize for the Atlas Browser?” above abstract icons of AI, Earth, and a chat bubble representing AI-powered search and web connectivity, no logos present.

My SEO Blog • October 28, 2025

Do I Need to Optimize for the Atlas Browser?

Atlas Browser uses AI to generate summarized answers instead of traditional search results. You don’t need a separate SEO strategy because optimizing for Atlas is essentially the same as doing Generative Engine Optimization (GEO).

Illustration of AI analyzing a trustworthy landing page with verified author and schema markup.

My SEO Blog • October 27, 2025

Trust-Enhancing Tweaks for AI-Visible Landing Pages

AI-visible landing pages that earn visibility in generative search results focus on credibility first. The more trust signals your page offers through real data, transparent authorship, and clear design, the more likely AI systems are to feature or recommend it.

Square SEO blog banner with bright orange background and sky-blue text that reads “Repurpose Old Blogs for AI Overviews.” The design includes a simple web browser icon with a gear symbol and a person reading a document, representing the process of updating and transforming old content for AI visibility.

My SEO Blog • October 23, 2025

How to Repurpose Old Blogs for AI Overviews and Answer Engines

Your old blogs already have the authority and backlinks that AI systems trust. What they often lack is structure, clarity, and answer density, the qualities that make content easy for AI Overviews and answer engines to summarize and cite. By updating legacy posts with sharper answers, semantic structure, and fresh visuals, you can revive their visibility in generative search.

Open spiral notebook with handwritten title “5 Unique SEO Strategies You Haven’t Thought Of” and five circled words (Semantic, Citations, Summaries, E-E-A-T, and Headings) connected by arrows like a brainstorm diagram.

My SEO Blog • October 22, 2025

5 Unique SEO Strategies You Haven’t Thought Of

Most SEO advice in 2025 still revolves around keywords, backlinks, and content length. But the next layer of visibility comes from optimizing how AI interprets your content, not just what’s written on the page. These five strategies are designed to help your content get quoted, summarized, and trusted across both human and AI-driven search ecosystems.

Square digital illustration showing a glowing futuristic brain made of interconnected SEO icons, links, and data nodes in bright blue and green tones on a white background, with centered bold text reading “5 Things You Didn’t Know About SEO.”

My SEO Blog • October 21, 2025

5 Things You Didn’t Know About SEO

Even professional SEOs are missing a quiet shift. Search isn’t just about keywords or links anymore. From intent clarity to unlinked mentions, Google and AI systems now rank based on meaning, context, and factual credibility across the entire web.

Illustration with the title “Affordable SEO Strategies for Small Businesses” on a blue gradient background, showing a woman using a laptop beside icons of a bar chart, upward arrow, and gold coin symbolizing business growth and affordable optimization.

My SEO Blog • October 21, 2025

Affordable SEO Strategies for Small Businesses

Even on a shoestring budget, small businesses can outperform larger competitors by earning credibility through facts, consistency, and micro optimizations rather than trying to match big budgets.

A dark navy square graphic comparing keyword density and answer density. The left side shows faded repeating keywords to represent outdated SEO repetition, while the right side shows glowing connected answer bubbles symbolizing factual, verifiable content. Center text reads “Keyword Density vs Answer Density” with the subtitle “The New Measure of SEO Value.”

My SEO Blog • October 20, 2025

Answer Density vs Keyword Density: The New Measure of SEO Value

Answer density measures how many unique, verifiable answers your content provides. Keyword density measures how many times a term repeats. In today’s SEO landscape, Google and AI search systems reward answer-rich pages that demonstrate clear, factual expertise, not repetitive phrasing.

Digital illustration showing a laptop with Google image search results, surrounded by floating photo icons, a camera, an HTML image tag, and a coffee mug, visually representing how to optimize images for SEO.

My SEO Blog • October 20, 2025

How to Optimize Images for SEO

To optimize images for SEO, choose the right file format, compress for speed, write descriptive filenames and alt text, and add structured data so search engines and AI systems can understand what your visuals represent. The goal isn’t just to rank in Google Images; it’s to make every image on your site discoverable, descriptive, and AI-ready.

My SEO Blog • October 20, 2025

How to Target Low-Hanging Fruit with SEO for Quick Wins

Targeting low-hanging fruit with SEO means finding the easy, realistic wins — keywords and pages that are already close to ranking well or that have low competition but high intent. For small businesses, that means optimizing for hyperlocal terms, service-specific queries, and content you can actually own right now, not the broad national keywords big brands dominate.

Two interlocking puzzle pieces labeled “Analytics” and “Search Console” illustrate the connection between Google Analytics and Google Search Console. The orange piece shows bar and line charts, while the purple piece features keyword bubbles, set against a blue-to-purple gradient background with the title “Google Analytics vs Google Search Console: Why the Data Is Different.”

My SEO Blog • October 20, 2025

Google Analytics vs Google Search Console: Why the Data Is Different

Google Analytics and Google Search Console both track your website’s performance, but they measure different things in different ways. Analytics shows what happens after someone clicks through to your site, while Search Console shows what happens before they do, including how your site appears in search results, what keywords triggered impressions, and how often users clicked. The data will rarely match perfectly because the two tools serve different purposes, have different data collection methods, and operate on different timelines.

ChatGPT said: Colorful square image with the text “How to Choose Keywords for Different Scenarios” in bold white letters centered on a blue-to-orange gradient background, surrounded by modern SEO icons like magnifying glasses, link symbols, and keyword tags reading “voice search SEO,” “automotive SEO,” and “localized SEO.”

My SEO Blog • October 19, 2025

How to Choose Keywords for Different Scenarios

The right keyword depends entirely on the situation. The keyword you use in a blog post isn’t the same one you’d use in a landing page, an internal link, or a guest post anchor. The key is intent: every keyword should match what your reader (and the algorithm) expects to find next. When you align context, placement, and purpose, your content feels organic and still ranks.

Illustration with the title “Explain SEO Like I’m 5: Easy SEO Guide” in bold dark blue on a yellow background. A smiling cartoon child in a red shirt raises their hand, symbolizing how websites use SEO to get noticed, with simple SEO-related words listed below.

My SEO Blog • October 19, 2025

Explain SEO Like I’m 5: Easy SEO Guide

SEO (Search Engine Optimization) is how you help Google understand your website so people can find it when they search online. Think of it like raising your hand in class. The clearer your answer, the more likely the teacher (Google) is to call on you first. With a few simple steps, you can teach search engines what your site is about and get more visitors without paying for ads.

A digital illustration representing webmaster tools keyword research, showing a magnifying glass highlighting the word “KEYWORDS,” surrounded by floating tags labeled “IMPRESSIONS,” “CLICKS,” and “CTR,” with orange line graphs and binary code on a blue gradient background.

My SEO Blog • October 18, 2025

Webmaster Tools Keyword Research: Discover Hidden SEO Opportunities

Webmaster tools like Google Search Console and Bing Webmaster Tools are the most accurate sources of keyword data available. They show you exactly which search terms trigger your pages, how often they appear, and how frequently users click. By analyzing impressions, clicks, CTR, and position, you can uncover new content opportunities, improve underperforming pages, and strengthen visibility across both Google and Bing.

Square banner titled “How to Get Clicks from AI Overviews” with a clean interface graphic on the left and a clicking cursor icon on the right, representing SEO and AI search engagement.

My SEO Blog • October 17, 2025

How to Get Clicks from AI Overviews

To get clicks from AI Overviews, your content must go beyond facts and deliver human perspective. Google rewards content that shows insight, narrative, or experience, not just reworded definitions. As Search Engine Journal explains, Google favors sources that “bring the creator’s point of view or unique insight.” If your page resists summarization, it becomes the one worth clicking.

Square banner featuring centered white text reading “Is Prioritizing AI Search Optimization Worth It?” surrounded by subtle visuals like an AI chip, magnifying glass, line graph, and network connections on a dark blue digital background.

My SEO Blog • October 17, 2025

Is Prioritizing AI Search Optimization Worth It?

Yes, prioritizing AI search optimization is absolutely worth it, but not because traditional SEO is dead. It’s because search itself is evolving. AI-driven systems like Google’s AI Overviews, ChatGPT Search, and Bing Copilot are starting to control how users discover information. The brands that adapt early will dominate both human and machine-generated results.

My SEO Blog • October 17, 2025

How Will Google Rank AI Content in 2026?

Google will continue to rank AI-generated content in 2026, but only when it demonstrates real expertise, originality, and intent alignment. Content that sounds synthetic, lacks human perspective, or is mass-produced through slop farming will increasingly lose visibility.

A colorful digital illustration of a castle surrounded by a glowing moat made of SEO icons, charts, and content symbols. A woman stands on the bridge holding a laptop that glows with search results. Text in the center reads “What Is a Content Moat in SEO? (And How to Build One That Lasts)” in clean modern typography.

My SEO Blog • October 16, 2025

What Is a Content Moat in SEO? (And How to Build One That Lasts)

A content moat in SEO is a protective layer of high-value, hard-to-replicate content that keeps your rankings strong even when competitors or AI writers flood the web with lookalike material. It’s built through expertise, topical authority, and originality, making your content too valuable to imitate.

A service truck in a neighborhood with a floating Google map pin and stars, representing how septic companies can optimize Google Business Profiles for local SEO.

My SEO Blog • October 16, 2025

Google Business Profile Optimization for Septic Companies

To optimize your Google Business Profile for a septic company, focus on proximity, reviews, and relevance. Verify your address, use accurate service areas, collect keyword-rich customer reviews, and keep your profile active with fresh posts and photos. According to a Search Atlas study, proximity accounts for 55% of local ranking influence, while review count and review keyword relevance determine which septic businesses appear in the top 10.

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