Freelance Writing & Editing Portfolio

Hello! I'm Kayla Hall, a freelance copywriter in Southern California with 10+ years of experience writing and editing for marketing agencies, small businesses, and individual clients. You can see my latest work below, and download my current resume by clicking the CV button up in the corner.

I'm always open to working with new clients. Please email me, call, text, or connect on LinkedIn to discuss working together.


Recent Featured Article:


The Impact of ChatGPT on Education in 2023

[WRITTEN BY KAYLA HALL] How will ChatGPT revolutionize education in 2023 and beyond? With its natural language processing capabilities and sophisticated machine learning algorithms, ChatGPT understands human inquiries and generates human-like responses. This technology has the potential to be a game-changer in education due to its wide range of applications, from helping students write essays to speed up the grading process for teachers, and so much more. It’s no wonder that the integration of artificial intelligence (AI) into education has become increasingly popular in recent months. But what can we expect as ChatGPT and other AI writing tools gain even more prominence? This article explores the advantages and challenges posed by ChatGPT in education and looks toward what's next for this innovative technology. We explore how ChatGPT can streamline tedious tasks such as grading exams or developing lesson plans, as well as how it can help students speed up their education. We also tackle potential risks associated with AI-powered solutions, including issues like plagiarism concerns or the ethical implications surrounding using AI for critical decision-making. Finally, we offer a glimpse into what the future may hold for ChatGPT and its impact on education.
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Latest Published Work Samples:

How To Conduct Leadership Performance Reviews

[WRITTEN BY KAYLA HALL] A leadership performance review is a powerful tool to evaluate a leader’s performance, identify strengths and areas for improvement, and set clear goals for the future. Performance reviews provide valuable feedback to help leaders grow and develop their leadership skills. They can also help your organization assess the performance of its leaders and ensure everyone works toward common goals. This article will explain how to conduct effective leadership performance reviews. Our guide covers everything from setting expectations and collecting feedback to providing constructive criticism and setting SMART goals. By the end, you’ll understand what it takes to evaluate leadership skills and develop effective leaders within your company.

What Are Logistic Services? Types, Benefits, and Examples

[WRITTEN BY KAYLA HALL] Logistics services relate to managing the flow of goods from the point of origin to the point of consumption. Simple as that. Now, let's talk about the good stuff. In this article, we'll dive into the different types of logistics services, their benefits, and some examples of companies that use them to their advantage. So, whether you're a small business owner looking to expand your reach or a delivery team manager seeking to optimize your operations, this article has the info to help.

What Are Engine Hours and Why Are They Important?

[WRITTEN BY KAYLA HALL] If you run a delivery company or manage a team of delivery vehicles, you know how important it is to keep your trucks on the road and minimize downtime. Engine maintenance is a key factor in making sure your vehicles stay in top shape. But how can you keep track of maintenance? That's where engine hours come in. Engine hours indicate how long a vehicle’s engine ran even when the vehicle was stationary. Tracking engine hours allows delivery team managers to monitor wear and tear on their vehicles and set up preventive maintenance schedules to prevent breakdowns and extend the life of vehicles. Whether you manage a team of work trucks with diesel engines or are shopping for a used cargo van, engine hours are crucial to planning vehicle maintenance intervals. In this article, we'll explore the importance of monitoring engine hours for delivery companies, how to calculate engine hours for your vehicles, and other critical information you need to understand to keep your delivery vehicles in top condition. So, keep reading to learn more about engine hours and how they can help you stay on top of engine maintenance.

What Is a Warehouse Management System (WMS)? Benefits and Types

[WRITTEN BY KAYLA HALL] A warehouse management system (WMS) acts as the conductor (🚂) of supply chain management — keeping everything in check and helping warehouse operations run smoothly. In other words, a WMS tracks and optimizes the flow of materials and goods in and out of the warehouse so your warehousing processes are efficient and effective. This article discusses the wonderful world of WMS, exploring how these systems work, their incredible benefits, the various types of WMS solutions available, and how to choose the best one for your business. I’ll cover everything from the nitty-gritty of warehouse organization to the fascinating world of eCommerce inventory management. Ready to learn how the right WMS can help your business flourish? Grab your forklift (or just a cup of coffee), and let’s get started on this adventure through warehouse management systems.

13 Last-Mile Delivery Companies and Startups to Watch in 2023

[WRITTEN BY KAYLA HALL] Last-mile delivery is an essential part of the logistics industry that involves the final transportation of goods from a delivery hub to the customer’s doorstep. It’s the final stage of the delivery process — and customers expect fast, reliable, and convenient service. If your company gives customers a disappointing last-mile experience, such as late or damaged deliveries, you can deal with frustration, negative reviews, and lost loyalty. On the other hand, a smooth and hassle-free delivery experience — with timely and accurate notifications — can increase customer satisfaction and result in repeat business. That’s where investing in last-mile logistics and partnering with a reliable delivery service comes in. In 2022, we speculated about what the future of last-mile delivery might find like. Now, it’s time to check out real-world trends. In this article, we highlight innovative and promising last-mile delivery companies in the USA and across the globe. These companies are changing the game with their technologies and strategies to streamline the drop-off process.

What Is FOB Shipping? Everything You Need to Know

[WRITTEN BY KAYLA HALL] If you’re a small business owner looking to save on sending costs or a logistics manager trying to optimize your supply chain, understanding FOB sending can be a game-changer. So, it’s time to get familiar with the term “free on board” (FOB). In a nutshell, free on board (FOB) sending refers to the moment in the supply chain when ownership of the goods transfers from the seller to the buyer, and liability for the goods being transported shifts from one party to the other. This moment can happen at different times depending on the sending agreement. Purchase orders, contracts, and other sending documents specify FOB terms between buyers and sellers. Because FOB terms vary based on the party’s agreement, they can impact inventory and demand management, sending insurance costs, and other order fulfillment metrics. It may sound complex, but don’t worry — this post is here to explain everything you must know about FOB sending From determining who pays for freight and customs to clarifying the delivery time and place, we’ll cover what you must learn to navigate FOB sending confidently.

How to Be Successful with Raw Land

[WRITTEN BY KAYLA HALL] If you want an amazing opportunity in the real estate market, raw land acquisition could be just the ticket. Raw land, or vacant land, is undeveloped land that has yet to be built on. While a vacant lot may seem like a simple property, it's a much-desired commodity for residential developers. Home builders always need more land to build on. And that’s exactly what makes raw land a profitable investment opportunity. The secret to success with raw land is recognizing potential properties, adding value through entitlements, and presenting them effectively to developers. And that's exactly what we do at VestRight. Whether you're a real estate professional or an entrepreneur seeking to build a solid financial future, raw land acquisition could be a game-changer for you. We’re breaking down the fundamentals of how to be successful with raw land in this blog post.

Top 5 Best Practices for Onboarding New Employees

[WRITTEN BY KAYLA HALL] As companies continue to grapple with remote hiring and in-person team dynamics, it’s essential to have a strong onboarding process for new employees. Having the right practices can prepare your existing team for welcoming new members and set the foundation for the successful onboarding of new hires. Whether you manage a Human Resources (HR) department or lead a small business, this article can help you succeed in your company’s efforts for onboarding new employees. Check out our comprehensive list of employee onboarding best practices and our helpful onboarding FAQ to make sure your team is ready to go and set up for success.

What Is Workforce Development? Basics and Examples

[WRITTEN BY KAYLA HALL] Workforce development is a holistic approach to improving a company’s access to a qualified workforce by working with local organizations. Effective programs address numerous areas including educational opportunities, skill development, employment needs, career advancement, skill gaps and well-being. By investing in workforce development, companies can strengthen community relationships, attract top talent, improve employee retention, and increase productivity and profitability. In this guide, we’ll dive deeper into the basics of workforce development and provide real-world examples of successful workforce programs.

Raw Land Acquisition vs Traditional Real Estate Investing

[WRITTEN BY KAYLA HALL] Are you considering investing in real estate but need help knowing where to start? Or you've been investing in traditional real estate business models but are looking for new opportunities to build wealth? Consider raw land acquisition and entitlements. Raw land acquisition is different from traditional real estate investing in many ways. Instead of buying a property with a building already on it, you're investing in undeveloped land with the potential for future development. But is raw land acquisition really a better way to make money than traditional real estate investing? In this blog post, we'll compare raw land acquisition vs traditional real estate investing and explore why adding value to raw land and selling it to homebuilders can be the best way to make money in real estate. We'll also touch on the VestRight mentorship program, which teaches investors and entrepreneurs how to find and add value to raw land with development potential. So, if you want to explore the world of land acquisition and entitlements and learn how to add value to raw land, keep reading.

Top 60 Positive Words to Describe Your Employees

[WRITTEN BY KAYLA HALL] Effective communication is an essential skill for managers and employers. Using positive language to describe your team members is a powerful tool to show your support and admiration for their hard work. Whether you’re writing a performance review or letter of recommendation or simply expressing your appreciation for a job well done, using positive language to describe your employees is motivating and helps your team members feel valued and appreciated. Your positive words also help your company, as employees who feel valued are more productive and engaged and have greater job satisfaction. To help increase your positive communication, this guide lists the top 60 positive words to describe employees, along with tips for effectively incorporating these words into your communications. Let’s dive in and explore the power of positive language in the workplace.

How To Make a Business Expansion Plan (+ Template)

[WRITTEN BY KAYLA HALL] Business expansion is the process of growing a business by increasing its revenue, market share, and customer base. While expansion can bring exciting opportunities, it can also be risky without proper planning. We’ll discuss how to make a comprehensive business expansion plan that covers everything from market analysis to financial projections. Whether you’re planning to expand your business into new territories or you want to launch new products, this guide provides the tools and strategies you need to succeed.

10 Best Gifts for Busy Moms in 2023

[WRITTEN BY KAYLA HALL] Moms have a lot of responsibilities, which can make for stressful and busy days. The good news? We’ve got you covered with the best gifts for busy moms in 2023. Whether it’s finding ways to make your mom-friend’s Work-From-Home (WFH) job easier, helping her find time for self-care, or giving a present that expresses your love and appreciation, pampering the special mom in your life should be priority No. 1. With our gift guide to presents for busy moms, you’re sure to find something she’ll adore. From Christmas gifts to Mother’s Day gifts, these ideas suit all types of special mom occasions. Let us show you how impressive mom gifting can be.

A Timeline of the Jordan Brand in Soccer

[WRITTEN BY KAYLA HALL] The Jordan Brand is one of the most recognizable and successful brands in sports history. Created by basketball icon Michael Jordan, the associated Jumpman symbol has become a global phenomenon; its influence can be seen everywhere from streetwear to professional sports. Now, the brand has expanded into soccer with apparel collections featuring some of the biggest clubs in Europe. The Jordan Brand has had an especially long and successful relationship with France’s Paris Saint-Germain (PSG) football club. This article explores how the Jordan Brand's relationship with France’s national team began and examines its journey over time as it continues to grow within the sport of soccer. We'll look at some of the key partnerships, collaborations, and products that have helped shape this iconic brand's presence in soccer culture around the world. Buckle up for a trip down memory lane as we take you through a timeline of the Jordan Brand’s expansion into soccer!

Creating a Positive Workplace: Strategies for Building Trust & Respect

[WRITTEN BY KAYLA HALL] Have you ever worked for a company where you didn’t feel valued or respected? It can be demoralizing and even impact your performance at work. That’s why building trust and respect in the workplace is crucial for creating a positive work environment. If you’re an employer, manager, or another leadership figure for employees in your organization, it’s important to take active steps toward creating a culture of respect and appreciation. This article explores six strategies that help foster trust and respect among employees and result in a more positive workplace. By implementing these strategies, managers, employees, and teams can work together to build a positive work culture where everyone feels valued and motivated to achieve success!

15 Soccer Trick Names to Know

[WRITTEN BY KAYLA HALL] Are you looking to take your soccer skills to the next level? Whether a newcomer or veteran, there are always new dribbles and flicks to add to your play! Spice up your moves with an arsenal of fresh tricks that leave defenders in the dust. Soccer tricks range from simple footwork skills to complex ball control movements, allowing players to make quick decisions and navigate through defenders. Players of all skill levels consider soccer tricks an important part of this beautiful game, as they help you create space, gain control of the ball, surprise defenders, and outsmart opponents. In this article, we share 15 special soccer trick names with tutorials that will have you mastering magic on the pitch and impressing teammates, coaches, and fans everywhere! What are you waiting for? Get ready to show off these awesome skills like a true football star.

Leader vs. Leadership: Understand the Differences

[WRITTEN BY KAYLA HALL] While leadership and the role of a leader are naturally intertwined, understanding their differences is important. In this article, we look at the key differences between a leader and leadership to better understand both concepts and their importance in the business world. A leader is someone who has the power to influence and guide a team toward their shared goals. Others often see them as visionaries with charisma, integrity, and a talent for motivating others. But leadership is a bit different.

How Much Does It Cost To Get Utilities on Raw Land?

[WRITTEN BY KAYLA HALL] When you're looking to prepare a piece of raw land for a housing developer, understanding how much it might cost to secure utility connections is an essential step. By estimating these costs, you can accurately bring developers a deal they can realistically take on and execute. To help provide potential investors and VestRight students with the right expectations, here's a breakdown of the site development costs associated with getting utilities connected to raw land.

A Guide to the Norway Women’s National Soccer Team

[WRITTEN BY KAYLA HALL] The Norway women’s national soccer team is a historic women’s football club playing on the international stage. The team has a unique and successful story with multiple successes in Women’s Euro (UEFA Women’s football) — and even a World Cup. This article will explore “Gresshoppene’s” history and learn about its current roster. We’ll also look at the team’s development and training and what might come in the future. With a passionate fan base and inspirational players, the Norway women’s national football team has plenty of reasons to excite fans for what’s yet to come.
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Kayla is an exceptional editor. She is detail oriented and can help tighten your writing while ensuring your work is error free. Even life long writers sometimes miss the smallest errors, especially after we have been working on the same pieces for hours, days, weeks, months, or even years. I have been working with Kayla for over four years now and have trusted her with my most important documents, from publications to cover letters. She is always professional and does quality work for a reasonable price. I highly recommend Kayla to anyone looking for a copy-editor at any level.

Dr. Matthew Richards (Associate Professor, Appalachian State University)

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