Freelance Writing & Editing Portfolio

Hello! I'm Kayla Hall, a freelance copywriter with 10+ years of experience writing and editing for marketing agencies, small businesses, and individual clients. You can see my latest work below, and download my current resume by clicking the CV button up in the corner.

I'm always open to working with new clients. Please email me, call, text, or connect on LinkedIn to discuss working together.

Latest Published Work Samples:

Leader vs. Leadership: Understand the Differences

[WRITTEN BY KAYLA HALL] While leadership and the role of a leader are naturally intertwined, understanding their differences is important. In this article, we look at the key differences between a leader and leadership to better understand both concepts and their importance in the business world. A leader is someone who has the power to influence and guide a team toward their shared goals. Others often see them as visionaries with charisma, integrity, and a talent for motivating others. But leadership is a bit different. It’s all about taking the reins, showing initiative, making decisions, and inspiring others to work together toward a common vision. It’s about helping to create a culture where everyone feels empowered to contribute their best. By understanding the difference between these two concepts, you can assess your own leadership strengths and weaknesses and figure out what it takes to be an effective leader. Keep reading to gain insights into what makes a successful leader and discover ways to improve your leadership skills. By the end, you’ll have a solid understanding of what leader and leadership really mean.

How Much Does It Cost To Get Utilities on Raw Land?

When you're looking to prepare a piece of raw land for a housing developer, understanding how much it might cost to secure utility connections is an essential step. By estimating these costs, you can accurately bring developers a deal they can realistically take on and execute. To help provide potential investors and VestRight students with the right expectations, here's a breakdown of the site development costs associated with getting utilities connected to raw land.

A Guide to the Norway Women’s National Soccer Team

[WRITTEN BY KAYLA HALL] The Norway women’s national soccer team is a historic women’s football club playing on the international stage. The team has a unique and successful story with multiple successes in Women’s Euro (UEFA Women’s football) — and even a World Cup. This article will explore “Gresshoppene’s” history and learn about its current roster. We’ll also look at the team’s development and training and what might come in the future. With a passionate fan base and inspirational players, the Norway women’s national football team has plenty of reasons to excite fans for what’s yet to come.

How To Curve (Bend) a Soccer Ball

[WRITTEN BY KAYLA HALL] Are you a soccer player who wants to learn to “bend it like Beckham”? Curving or bending a soccer ball is when a player kicks in a way that adds a sidespin to the ball so it curves in flight. Depending on which direction you spin the ball, it’ll curve right (clockwise) or left (counterclockwise). It’s similar to the wild knuckleball, but due to the curve ball’s spin and curved trajectory, a curve ball’s movement is more predictable. Learning to curve a soccer ball can help increase your goal-shooting techniques and improve your passing to teammates. Fortunately, curving a soccer ball isn’t as complicated as it looks. Below, we provide step-by-step instructions on how to curve a soccer ball, so you can start learning immediately. With just a little know-how and practice, you can master the curve shot and paint your name among other champions from World Cup history.

What is expedited shipping?

[WRITTEN BY KAYLA HALL] Expedited shipping, or express shipping, is a faster shipping option that allows customers to receive their orders in fewer days or even hours compared to regular shipping. It’s an excellent service for eCommerce businesses to offer, as it not only increases customer satisfaction but can also help you increase profits. But first, let’s review the basics of expedited shipping. -- The Benefits of Offering Expedited Shipping -- In today’s fast-paced eCommerce landscape, offering expedited shipping can provide several benefits for businesses looking to improve customer experience and drive growth. In this section, we’ll explore five key advantages of expedited shipping. By understanding these benefits, your business can better prioritize fast, reliable shipping options to achieve your eCommerce goals.

HiLink Facebook Post - ChatGPT

We’re excited to share our latest blog on the impact of ChatGPT on education in 2023! 💡 With the growing demand for AI-driven technologies in education, ChatGPT is poised to revolutionize how we approach teaching and learning. However, there are also important considerations, such as factual inaccuracies and the potential for AI systems to reinforce biases. Read our comprehensive analysis to learn more about the potential benefits and challenges of ChatGPT in education! Read more: ​​ #ChatGPT #Education2023 #AIinEducation #OpenAI

The Impact of ChatGPT on Education in 2023

[WRITTEN BY KAYLA HALL] How will ChatGPT revolutionize education in 2023 and beyond? With its natural language processing capabilities and sophisticated machine learning algorithms, ChatGPT understands human inquiries and generates human-like responses. This technology has the potential to be a game-changer in education due to its wide range of applications, from helping students write essays to speed up the grading process for teachers, and so much more. It’s no wonder that the integration of artificial intelligence (AI) into education has become increasingly popular in recent months. But what can we expect as ChatGPT and other AI writing tools gain even more prominence? This article explores the advantages and challenges posed by ChatGPT in education and looks toward what's next for this innovative technology. We explore how ChatGPT can streamline tedious tasks such as grading exams or developing lesson plans, as well as how it can help students speed up their education. We also tackle potential risks associated with AI-powered solutions, including issues like plagiarism concerns or the ethical implications surrounding using AI for critical decision-making. Finally, we offer a glimpse into what the future may hold for ChatGPT and its impact on education.

What is Land Zoning and Why is it Important?

Land zoning is an integral part of any successful property purchase or sale. But more importantly, it’s critical to understand zoning when looking for off-market, raw land with development potential for home builders. From detailed city and county regulations on what can be built where, to safety considerations for everyone involved in a residential or commercial project, land use zoning is important knowledge for all real estate professionals. I’m giving you a comprehensive overview of land zoning – from what it is and its purpose, to the varying ways it can affect raw land development. I’m giving you a comprehensive overview of land zoning – from what it is and its purpose, to the varying ways it can affect raw land development.

How to Foster Critical Thinking in the Workplace to Drive Better Results

[WRITTEN BY KAYLA HALL] Encouraging your employees to think critically and make good decisions is essential to empowering your team to take the reins in their roles and help your business succeed. You don't want to end up micromanaging employees who need help making every little decision, unable to think for themselves. Critical thinking skills prevent that from happening. If you're dissatisfied with the level of critical thinking and decision-making in your workforce, discover how you can foster critical thinking skills in your employees. This guide explains: Why critical thinking is vital in the workplace. How to develop a critical thinking mentorship program.

How To Make a Woodworking Logo: Tutorial and Design Ideas

[WRITTEN BY KAYLA HALL] A great woodworking logo is crucial to differentiate your brand from others in the industry, reflecting the quality of your wood products and fine craftsmanship. Your logo should effectively capture the essence of your woodworking style, whether it's functional carpentry, exquisite furniture making, or artisanal wood carving. Your logo should create a lasting impression and serve as a symbol of your brand's fine craftsmanship, helping potential customers identify your company and its products in the competitive world of woodworking. To create a distinctive woodworking logo, you might consider incorporating wood grain patterns or tools specific to your trade, such as a chisel or saw blade. A distinctive woodworking logo also comes with marketing power, representing your brand identity when placed on everything from your products to your online store, like on Etsy. In this article, we’ll discuss in more detail how you can strategize to create an ideal logo for your woodcraft company and go over some best practices.

Scrum Master Resume: Examples and What To Include

[WRITTEN BY KAYLA HALL] In today’s software industry, a Scrum Master helps software development teams operate efficiently using Agile project management. As a skilled facilitator of Scrum, you might lead product journey mapping, produce reports, and advise team members on Scrum best practices. Your job likely encompasses encouraging productive collaboration, leading daily standup meetings, monitoring project performance, creating Scrum boards, and helping with product releases. It’s important to communicate your Scrum skills, but doing so may not be easy if resume writing isn’t your forte. We can help. We’ll show you how to craft a Scrum Master resume that catches the eyes of a hiring manager. Read on for an example of a Scrum Master resume, helpful tips for writing your own resume, and highlights of the most important Scrum Master skills for getting noticed.

How To Create a Toy Design That Kids Will Love

[WRITTEN BY KAYLA HALL] Creating a toy that fully captures the imagination of children can be quite rewarding. Not only do you get to witness how your toy idea is produced, developed, and brought to life, but you may even reap the monetary rewards if your toy is a commercial success. We explain how to optimize your toy idea—whether it’s a board game, designer toy, plushie, or some other fantastic imaginary concoction for kids—to give it its greatest chance of success. Plus, we include a step-by-step outline of the toy creation process, from blueprints to production, so you have what you need to embark on a successful toy design journey.

How to Ensure Effective Communication in a Matrix Organizational Structure

[WRITTEN BY KAYLA HALL] In today’s modern business world, effective communication is key to success. Utilizing a matrix organizational structure can benefit your organization, allowing your team to capitalize on multiple sources of expertise and opinions. However, there are unique challenges to consider regarding communication in this environment. This article covers ensuring effective workplace communication in a matrix organizational structure. From introducing yourself properly in emails to establishing clear methods for resolving conflicts, you should follow certain guidelines when using this type of organizational structure. These steps will help your organization run more smoothly and facilitate better collaboration between teams.

Top K12 tech trends to follow in 2023

[WRITTEN BY KAYLA HALL] The 2023 school year is now upon us, and with a new calendar comes a whole new set of technological trends that are set to shape the world of K12 education. From artificial intelligence (AI) to virtual reality, there’s no doubt that technology is transforming how students learn and educators teach in schools. In this blog post, we’ll break down the top K12 tech trends for the year ahead, so that educators can stay current on what’s happening in their field.

6 Top Conditioning Workouts for Soccer Players

[WRITTEN BY KAYLA HALL] Many soccer players like to improve their soccer fitness by doing conditioning workouts. “Conditioning” means preparing the body to perform with stamina and endurance through an entire game. Compared to strength training (push-ups, squats, etc.), conditioning exercises are geared more toward cardiovascular workouts and respiratory training. When you improve cardio health and related physical fitness, your stamina and confidence can increase too. Higher stamina and confidence means better performance during soccer games and a more enjoyable experience over all! Conditioning your body means you’ll have the endurance to run around for an entire 90-minute soccer game without feeling so depleted, and it will probably help you feel more optimistic about your performance too. Begin your journey to greater physical fitness by learning about the six top conditioning workouts explained below. Form good habits with these popular soccer training exercises, and get your body — and mind — conditioned for some serious soccer play.

How To Create a Soccer Practice Plan

[WRITTEN BY KAYLA HALL] Coaching a youth soccer team will be a lot easier if you start each practice with a plan. And though designing a plan might seem overwhelming at first, we’d like to help you see how easy it is to create a great soccer practice plan that drives player development. In this guide, we've done the heavy lifting for you. The steps below explain how to create a soccer practice plan for young soccer players, from 6U to 10U and up. We’ve outlined some questions you should answer before getting started, then you’re all set to take your new practice plan with you to your soccer team's next practice session!

Soccer Kickoff Rules & Strategies

[WRITTEN BY KAYLA HALL] Soccer kickoffs are what get the game going. They start a soccer game in the first half and restart play when the second half comes around. Kickoffs also start overtime halves, and they restart gameplay every time a player scores a goal. A kickoff takes place in the center circle in the middle of a soccer field. One player —the kicker — takes possession of the ball, and all other players are required to stay on their own sides of the field, giving the kicker plenty of room. When the ref gives the signal, the kicker launches the ball towards a teammate in any direction, or they can kick it towards the goal. As soon as the ball is in motion, the game is on. Kickoffs are fundamental to a game of soccer, so it’s important for soccer players or coaches to practice their techniques. If you want to train effectively, you should know the rules surrounding soccer kickoffs plus strategies for handling kickoff situations like a pro. After reading this guide, you’ll know the ins and outs of soccer kickoffs as they’re defined by the official Laws of the Game. After reading our top strategy suggestions, you should be able to deal with kickoffs in soccer matches with confidence. Kickoffs can be crucial possession opportunities, and our tips can help your soccer team take advantage and win more games.

The Quiet Quitting Phenomenon is Here to Stay. Here’s How to Proactively Address It As a Leader.

[WRITTEN BY KAYLA HALL] As a leader in your business, you’ve probably already heard of the “quiet quitting” phenomenon, but you may not yet know how to respond effectively. Now that enough time has passed, we can look at the trend and draw a few conclusions. This article covers what causes employee disengagement and how you can combat the issue in your organization. The idea of "just getting by" was all over the news in the latter half of 2022. Employees weren't going the extra mile - they simply did the bare minimum needed for their jobs. This type of behavior is a problem for companies since, formally, they keep employees but in actuality, they lose skills and abilities. The quiet quitting phenomenon is here to stay. According to a December 2022 study, 59% of quiet quitters were already setting boundaries at work before learning about the term “quiet quitting.” And 26% said they started quietly quitting upon learning about it. Unfortunately for businesses, this behavior is widespread. Gallup’s State of the Global Workplace report for 2022 shows employee engagement is low worldwide, with only a measly 21% of employees feeling engaged at work. That trend brings us to an important question. What exactly is quiet quitting?

How To Find Raw Land For Acquisition With Development Potential

What we like to call “raw land” is undeveloped land without any structures or public utilities — and right now, developers are clamoring for it. Raw land (also known as “off-market” land) is rare to find, so it’s extremely valuable. That means there’s a huge opportunity right now in land acquisition — for real estate professionals and entrepreneurs to profit from the untapped market of raw land. With the right specialized knowledge — which we teach — professionals like you can level up their careers by finding raw, off-market land that developers are interested in acquiring. I'll break it all down for you in this guide.
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