Freelance Writing & Editing Portfolio

Hello! I'm Kayla Hall, a freelance copywriter with 10+ years of experience writing and editing for marketing agencies, small businesses, and individual clients. You can see my latest work below, and download my current resume by clicking the CV button up in the corner.

I'm always open to working with new clients. Please email me, call, text, or connect on LinkedIn to discuss working together.

Latest Published Work Samples:

Soccer Free Kicks: Rules and Strategies

[WRITTEN BY KAYLA HALL] Free kicks in soccer games are a pretty big deal and can lead to easy goals. Since the number of goals scored during soccer games is typically low, just one free kick can make a huge difference in a match’s outcome. With that in mind, it’s important for players to avoid giving free kicks to their opponents and to take advantage of every free kick they’re awarded as a goal-scoring opportunity. Free kicks are used in soccer to kick off the restart of play. The opposing team is awarded a free kick whenever the referee calls a foul or offense on a soccer player. That sounds simple enough, but many different types of fouls and technical offenses can occur during a soccer game. For that reason, free kicks are governed by a whole set of rules. This guide explains the rules of free kicks in soccer and offers strategies for dealing with them during a game. With a great approach to free kicks, you can minimize the number of free goals you allow for your opponent and win more games.

How To Start a Profitable Travel Agency in 8 Steps

[WRITTEN BY KAYLA HALL] A travel agency helps its personal clients plan the vacation of their dreams, and helps its corporate clients lower the costs of its business travel. Travel agencies can provide their clients with discounted rates, improved booking options, ticket management, and more. Operating a travel agency has many perks, including flexible hours, the joy of helping a family plan and afford their dream getaway, and the satisfaction of developing your business and watching it grow. Tourism and travel are also both consistently profitable industries, which may give you peace of mind as you set out on this venture! The costs of opening an agency can vary wildly. At minimum, you’ll likely need a computer, internet connection, and professional website, which can run into the hundreds of dollars. For agencies opening a brick-and-mortar storefront, the cost can grow into the six figures. How long it takes to reach profitability will largely depend on these early decisions! But whether you’re starting a traditional travel agency in a swank downtown office or a modern online travel agency with a sleek website, we’ve got eight best practices that can help you take that first step with your new business.

Full Roof Replacement

[WRITTEN BY KAYLA HALL] Texas Elite Metal Roofing does our best to restore existing roofing systems whenever possible, but if our inspection results show that a full roof replacement is needed, we can provide that service too. We install top-quality roofing products for commercial roof replacement projects. Customers throughout Texas have relied on our expertise to ensure their roof replacement is done carefully and correctly. In the end, every roof we install turns out to be beautiful and durable. Contact us today for more information.

The 10 Most Important Cybersecurity Skills

[WRITTEN BY KAYLA HALL] Cybersecurity is the practice of protecting your internet-connected computers, servers, websites, apps, mobile devices, data, and other IT entities from cyber attacks. This is accomplished in a variety of ways, from installing specialized software to implementing office policies for employees to follow. Organizations around the world are facing evermore crucial needs for developing and continually adjusting their cybersecurity strategies, so they can prevent catastrophic cybersecurity failures and effectively protect their sensitive systems. Doing all of that is easier said than done for the modern company though. As technology constantly changes and cyber criminals learn how to circumvent outdated security solutions, new cybersecurity strategies are always needed to help the good guys stay ahead of the villains. So it’s cybersecurity experts to the rescue! There are many different types of cybersecurity professionals, including cybersecurity analysts, cybersecurity engineers, and application security experts, to name a few. Cybersecurity experts who can protect remote data from vulnerabilities are now in even greater demand since remote work has increased during the COVID era. Does your career path involve cybersecurity? Is this where you come in? If you’re looking to become a cybersecurity professional, you’ll need a rich combination of technical skills and work-related “soft” skills to succeed. No matter your specialty, you can launch your career as the go-to cybersecurity expert by equipping yourself with the most in-demand cybersecurity skills of 2022. This in-depth article outlines the top 10 skills to learn if you want to become an expert and earn a reputation for keeping your company’s data safe day in and day out.

Roofing | Roof Insurance Claim Assistance

[WRITTEN BY KAYLA HALL] Soteriors is a licensed and insured roofing contractor that offers turnkey roof restoration services, new roof installations and expert roof insurance claim assistance for storm damage cases. Types of Roofing We Install Residential roofing: Soteriors has experience installing a variety of residential roof types, including traditional asphalt shingles, fiberglass roofing shingles, synthetic cedar shingles made by ceDUR™ and metal roofing. We specialize in several top shingle brands, including ceDUR, Owens Corning®, PABCO® and IKO®. Our team also provides log cabin roof restoration. Commercial roofing: If your commercial building needs a new roof or professional roofing maintenance, trust our company for dependable services. We offer flat roofing repairs and replacements as well as new-construction roof installations.

How to teach better as an online math tutor

[WRITTEN BY KAYLA HALL] If you’re an online math tutor looking for ways to improve how you teach math online, you’ve come to the right place. We have tips! Our experts in online education have narrowed down the top four methods that regular math tutors can adopt in order to level up your skills in remote teaching. The four tips we’ve outlined below help online math tutors overcome the unique challenges in math distance learning. Read on to discover how a few tweaks to your tutoring style can drastically improve student outcomes.

How much does an A/C compressor cost?

[WRITTEN BY KAYLA HALL] Are you wondering if the hefty quote an HVAC technician gave you for a new A/C compressor is accurate? Unfortunately, it probably is. A/C compressors are expensive. They’re complex machines, and they take a long time to install. The air conditioner compressor is a key component in your A/C system — the heart of the outdoor A/C unit. It processes your system’s refrigerant so heat can be expelled from the home. If the compressor stops working, you’ll notice inadequate cooling or even warm air blowing when your A/C is on. Warm air coming from your A/C is no good. An HVAC technician can diagnose this problem and identify why your HVAC system isn’t cooling your home. If the compressor does turn out to be the issue, you may have a pricey project on your hands. But there are ways you can save money. Let’s start by looking at A/C compressor costs.

Reliable Vancouver HVAC Repair Company

[WRITTEN BY KAYLA HALL] Is your home’s heating or cooling system due for service? Sub Zero Temp Control is a local HVAC repair company serving residential customers throughout the greater Vancouver, WA area. We’re available 24/7 to answer your call and provide you with reliable home comfort systems at an affordable rate. Our crew has decades of experience repairing and replacing home heating and A/C equipment. Count on us for all of your HVAC maintenance needs. Contact us today!

What Is DashPass? Is It Worth It?

[WRITTEN BY KAYLA HALL] Are you a regular customer of DoorDash? Would you be surprised to learn that paying for a DashPass can save you money? DashPass is a DoorDash subscription service you can sign up for to save money on DoorDash delivery fees and service fees. The program includes occasional deals and priority customer service. It also applies to Caviar (another food delivery service owned by DoorDash) orders. You probably already have a DoorDash account and place orders using their delivery service, but the actual orders aren’t free. DashPass discounts can help. Since you typically have to pay to get DashPass, it’s important to think about whether it’ll help you save money in the long run. The answer depends on how often you order through DoorDash or Caviar and how much you pay for your DashPass subscription (not all members pay the same). As a longtime DoorDash customer and DashPass subscriber, I know that my DashPass benefits have saved me thousands of dollars. The unlimited free deliveries and other perks have been well worth it for me. I’ve written this quick guide to help you figure out if DashPass is worth paying for in your own life. If you’ve never used DashPass before (or if you signed up a while ago and are wondering if it makes sense to keep paying), I’ve got you covered. Read on to make sure you’re getting the biggest bang for your buck when it comes to DoorDash and Caviar with DashPass.

VAR in Soccer: Everything You Need To Know

[WRITTEN BY KAYLA HALL] If you like watching professional soccer games, you’re bound to hear the term VAR come up over and over again. Short for "video assistant referee," VAR is the official acronym for an assistant ref who watches video coverage of a match and helps the head referee make accurate calls on the field. Soccer players and fans alike use the term "VAR" more generically to talk about the overall use of video replays in refereeing. In the fast-paced game of soccer (or football as they call it around the globe), on-field referees are — inevitably — unable to notice everything that happens during a match. They can’t be expected to make the right calls 100% of the time, and VAR was introduced to help correct any bad calls. VAR, however, has long been controversial. Even though much of the professional soccer world has adopted VAR, some organizations remain reluctant due to legitimate concerns — we’ll cover more on this below. As the FIFA World Cup 2022 heats up, VAR is becoming an even hotter topic. FIFA’s decision in January to approve the use of Semi-Automated Offside Technology (SAOT) for VAR at the 2022 World Cup is just one more development in VAR’s saga. VAR in soccer is more common than ever. Still, not everyone entirely agrees how it should be used. This guide provides an in-depth overview of the history of VAR and how VAR works in soccer, including the pros and cons and the reasoning behind its growing adoption in professional soccer. So if you’ve ever been watching a soccer match and been confused about VAR, read on. We’ve got you covered.

Limited time only: Get premium for FREE!

[WRITTEN BY KAYLA HALL] The moment is here! It’s time to create your free HiLink account. Starting today, the HiLink virtual classroom is open to use for free for a limited time. Educators can now access the full suite of features within HiLink. You can test out this state-of-the-art virtual classroom free with your students and decide if it’s right for you. Discover how HiLink makes online education easier for teachers and tutors, as well as your students. Sign up for free today. Enjoy your new online classroom!

Logistics and Supply Chain Abbreviations

[WRITTEN BY KAYLA HALL] If you work in last-mile delivery, supply chain management, or another logistics business, you probably have to deal with a lot of jargon. There are plenty of random webpages floating around that offer definitions of various acronyms and abbreviations, but it’s important to have the right definitions for logistics purposes. If you get caught using the wrong terminology when talking with a customer — yikes. Their impression of your company might drop. Get something severely incorrect when deciphering documents, and you risk losing sales to wary customers, or even gaining lawsuits thanks to major business mistakes. I’ll give you an example. While “ABC” means one thing in the Alcoholic Beverage Control industry, it means something completely different when working in logistics. Don’t get lost in “on-screen display” articles when looking up OS&D, and don’t dive into a slang search trying to figure out what JIT means. I’ve got the meanings you’re looking for here. With these abbreviations in your back pocket, you can speak the same shortened lingo as your customers and business partners and stay on track toward your money-making goals.

Supply Chain KPIs and Metrics to Measure in 2023

[WRITTEN BY KAYLA HALL] Managing your company’s supply chain is one of the most crucial elements to making sure your customers are happy. If you’re busy dealing with bottlenecks and other supply chain problems, you’re likely to piss off customers — who may look elsewhere for those same products. Not to mention you could lose money. To practice supply chain management (SCM) that works and keeps your business running smoothly, you’ll want to keep tabs on a few important supply chain key performance indicators (KPIs). By tracking supply chain metrics — like your average order fill rate and on-time delivery — you can identify any weak areas in the supply chain. That big-picture information lets you take action to improve supply chain performance, specifically where metrics don’t meet your desired benchmarks. Track the right KPIs as they relate to your business, and you’ll have better insight into how you can improve your supply chain processes. Below, I explain the main KPIs that can help delivery managers like you stay on top of your order fulfillment, inventory, and more.

Full Home Remodeling Services

[WRITTEN BY KAYLA HALL] Have your needs changed since you moved into your home? SEA Construction can help. We serve as a premier design-build contractor for full home remodeling services in the San Francisco Bay area. Specializing in high-end remodels and custom additions, our expert teams of designers and builders will transform your existing home into the updated space you need for your renewed way of life. Our turnkey services will give you a smooth, enjoyable experience from start to finish. Share your ideas with us to learn more about how we can reimagine and improve the home you already love.

Ways to engage foreign language learners using tech tools

[WRITTEN BY KAYLA HALL] Keeping your students engaged in their language lessons can be challenging – we get it. They need to work toward fluency in their new language, so they can take advantage of their new skills. But students aren’t always as interested in their education as we’d like them to be. If your language students are paying attention to anything but your language lessons, keep reading. Foreign language learners often get frustrated if they’re struggling to progress. Low engagement can also result from sheer boredom or communication barriers that come with remote learning. In fact, overcoming those barriers and forming a stronger student-teacher relationship is the number one strategy teachers of all grade levels can focus on to improve student engagement. Easier said than done though, right? No matter why you’re looking for new ways to engage foreign language learners, we have a few ideas that might help. Technology can enhance the language learning experience for students and teachers in several meaningful ways. This article outlines multiple ways you can use tech tools in your world language classroom to engage students more and improve their language education. These tips work for native English speakers learning a second language, as well as English language learners (ELLs) starting with a different home language. With these free and paid tech options, you can fill gaps in your lesson plans and engage your students in immersive, enjoyable language-learning activities.

Easy ways to teach social-emotional learning in a virtual classroom

[WRITTEN BY KAYLA HALL] If you teach students virtually and you want to nurture their mental wellness along with their academic development, we wrote this guide for you. Social-emotional learning (SEL) has become a leading priority for K-12 teachers, especially since the ongoing COVID pandemic started in 2020. The problem is that too many internet “experts” on virtual social-emotional learning have overwhelmed teachers by promoting over-the-top online SEL curriculum programs and SEL rubrics. They make regular social-emotional support seem like it has to be a full-fledged college psych course that you fit into your regular K-12 class. It doesn’t have to be that hard! We’re going to make it easy for you to teach social-emotional learning in a virtual classroom. Here, we explain practical ways – free ways! – that you can bring SEL learning into your virtual classroom, without adopting an entirely new way of doing your teaching thing.

What Is Threshold Delivery?

[WRITTEN BY KAYLA HALL] Threshold delivery is when a carrier delivers a package over the threshold of the recipient’s property — where it will be secure and dry. This usually means the delivery driver meets the customer at their entryway to leave the package indoors, like inside the front door or in the garage. It’s used in home delivery and commercial shipments for mid-sized items (like furniture or a commercial pallet) and in sensitive deliveries (like alcohol). If you manage last-mile deliveries, it’s important to understand the ins and outs of threshold delivery service and how it compares to other delivery service levels. A quick review can help you manage your delivery costs, potentially charge more for upgraded delivery services, and keep profits up. Whether you’re interested in expanding the delivery services you offer or you need to train your delivery drivers on the right levels of service, I can help.

ECommerce Trends and Statistics to Know in 2023

[WRITTEN BY KAYLA HALL] If your delivery business can’t keep customers happy, you risk losing money to competitors who are more than willing to fill the gap. That’s why it’s important to look at how your business can offer a customer experience that blows shoppers away. What that looks like is unique to your business, but it might involve fast shipping and easy package tracking with the help of a tool like Circuit Package Tracker. But how do you learn what customers want? Here’s the answer: By keeping on top of the latest eCommerce trends. That’s where I come in. I’ll discuss the top eCommerce trends to know in 2022, including key statistics that show where to gear your efforts when it comes to customer acquisition and customer support. By the end, you’ll have a big-picture view of the future of eCommerce, plus tips on how to take your business there in style.

Understanding DTC Codes for Delivery Vehicles

WRITTEN BY KAYLA HALL] When your delivery vehicle’s check engine light (CEL) turns on, DTC codes are the language your vehicle’s computer uses to tell you what’s wrong. They’re standard in all delivery vehicles — from compact SUVs to commercial cargo vans. DTC is short for “diagnostic trouble codes.” And you might find them called engine trouble codes, check engine codes, or fault codes. Different DTCs could trigger your check engine light (technically called the malfunction indicator lamp or MIL). Triggers can range from critical issues — like the engine overheating or brake failure — to minor problems, like an air conditioning malfunction or a loose gas cap. The light alone doesn’t tell you what’s happening. So, what should you tell your driver to do when that ominous check engine light turns on? First of all, don’t freak out. The car isn’t about to blow up (probably…), and you both have some time to address the problem. I explain how DTC codes work, which types of DTC codes you might find, and what to do once you’ve got a DTC code from your vehicle.
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