[WRITTEN BY KAYLA HALL] Important announcements made at Microsoft Ignite 2020 are quickly becoming real as we prepare for the coming changes to the Microsoft Office suite of products.

[WRITTEN BY KAYLA HALL] Are you struggling to reconcile Facebook analytics data with third-party data from Google Analytics? Not sure how to present both sets of data to your client? Wondering how to explain the discrepancies? You’re in luck. Whether you’re trying to evaluate paid Facebook ads, or you want deeper information about an organic Facebook campaign, this guide is for you.

[WRITTEN BY KAYLA HALL] Surveillance systems made up of IP cameras and networked recording equipment are rapidly growing in popularity over analog surveillance systems for numerous reasons. As such, homeowners who have traditional analog systems are wondering how they can make the upgrade from analog to IP. While upgrading involves its challenges, the popularity of IP has fortunately led to innovative solutions.

[WRITTEN BY KAYLA HALL] As long as businesses exist, so too shall marketing and the need for fresh ideas from marketing professionals. After researching more than 50 undergraduate marketing programs, we’ve identified the top 10 universities who offer everything a marketing major needs to develop that competitive edge, drive online and offline sales, build and maintain a brand, and secure competitive positions for businesses around the world. These universities deliver on both sides of today’s marketing coin, teaching students traditional strategy and modern analytical skills, perfect for slaying marketing objectives in any arena.

[WRITTEN BY KAYLA HALL] If you’re into smart home automation, you’re bound to hear about Z-Wave technology, or Z-Wave hubs, or Z-Wave something or another. That’s because Z-Wave wireless technology has become the go-to smart home communications protocol for the everyday homeowner who wants an affordable, do-it-yourself home automation system. But why is Z-Wave so popular? Well, for quite a few reasons.

[WRITTEN BY KAYLA HALL] Have you ever wished the new California Title 24 lighting control requirements were easier to meet? Well your wish has been granted. Now available through Home Controls, the new Title 24 4-Channel Timer made by PCS (Powerline Control Systems) offers the all-in-one Title 24 solution that installers have been waiting for.

[WRITTEN BY KAYLA HALL] Let’s say you own a downtown computer repair shop. While sitting inside your shop, your SEO curiosity is piqued, so you Google the phrase “computer repair specialist” on your smartphone. Your business shows up 3rd in the results. Sweet, right? But later at home, 20 miles from the shop, you use your PC to Google the same phrase, “computer repair specialist”. Now your business shows up 10th. Why? Google uses its local ranking factors to return the best, unique search results for the immediate situation, so these factors impact where every business falls in the results.