What Factors into How a Local Business Is Ranking in Search Results?
[WRITTEN BY KAYLA HALL] Let’s say you own a downtown computer repair shop. While sitting inside your shop, your SEO curiosity is piqued, so you Google the phrase “computer repair specialist” on your smartphone. Your business shows up 3rd in the results. Sweet, right? But later at home, 20 miles from the shop, you use your PC to Google the same phrase, “computer repair specialist”. Now your business shows up 10th. Why? Google uses its local ranking factors to return the best, unique search results for the immediate situation, so these factors impact where every business falls in the results.